2014
We are so excited to be apart of the Longines movement to improve the elegance at the racetracks through out the Triple Crown. Their main weapon? The Longines Kentucky Oaks Fashion Contest of course! And what elegance there was! Gorgeous and fashionable ladies lined up to get their paddle to walk the Longines Pink Carpet and show the celebrity judges the outfit and confidence that they brought to the Kentucky Oaks Day.
All ages participated in the contest, from ten year olds to their elegant elders and they all looked fabulous! No proposals this year, can’t say we are heartbroken over that, but everyone kept it elegant and chic. The celebrity judges included Longines Ambassador Simon Baker who has also judged Fashions on the Field events in Sydney, Australia. Carson Kressley joined Simon along with Southern Living style editor Stephanie Granada. They had a tough job to pick from two hundred beautiful and well dressed ladies and decide not only on the Top Ten Most Elegant Women but then pick one to become the winner of the Longines Conquest Classic Timepiece!! 
But only one can win, and win she did!! 
2013 Longines Kentucky Oaks Fashion Contest
Just a few days away is the Longines Kentucky Oaks where the fillies compete against one another for one of the highest crowns in racing. It’s not just the equine fillies that will be in competition though, us two legged ladies will be putting on our fashionable boxing gloves (metaphorically speaking of course) to fight for what the most fashionable prize on the day: a Longines Timepiece. Since Longines Watch Co. has become involved in the festivities of the Triple Crown, the bar on fashion at the races
has been raised. Through their emphasis on tradition and elegance, it has become evident that ladies have put more effort into their outfits on each of these race days. Fashion is such an important aspect of the sport as it showcases what a social gathering the horse races can be as well as where the sport has grown from. In the United States, nothing showcases this more than our Kentucky Derby weekend. The Longines Kentucky Oaks Day focuses on celebrating the ladies at the races. The track is outfitting everywhere in the color pink including its patrons! Longines has taken this Pink Pride to a whole new level with their “Pink Carpet.” Located near Gate 10, the Pink Carpet comes alive around 1:30 pm on Oaks Day as fashionable ladies begin to line up to strut their stuff in front of celebrity judges. What are they strutting for? The chance to win the most elegant accessory a woman can wear, a Longines Watch from the Conquest Classic Collection.
The Longines Kentucky Oaks Fashion Contest has become an event of its own on raceday. Mid afternoon, people from the stands begin to flock down to the main floor to get a glimpse of the well dressed women. Press and media line the carpets deciding who they think should win the prize as the shutters of their cameras are constant. Each and every spectator, and even the ladies participating, will have their own opinion on who should win, but the only ones who truly have a say are the three sitting in the directors chairs at the end of the carpet.
Last year Longines had a Top Model to represent as a judge of the contest. Coco Rocha was stunning in a coral skirted suit with a beautiful off-white hat. Sitting along with her was German Tennis Star Stefanie Graf in a gorgeous floral number and pink sinamay hat. Lastly, Longines brought along fashion expert from Harper’s Bazaar, Joyann King in a fun striped number with matching flopping hat. With these three as the power team of judges, you knew the competition would be fierce. 
This year being similar to last year, Longines will cap the contest at the first two hundred contestants; ladies will walk the pink carpet and show both the judges and the audience their beautiful raceday fashions. As tough as it is, the judges will have to narrow down to ten finalists from the overwhelming two hundred. From the Top Ten finalists, the judges will choose the Longines Most Elegant Woman and will award her a beautiful timepiece from their Conquest Classic Collection with a value of $5,825. Free to enter this contest is a no brainer for all you Elegant Women out there! Longines will be on the look out at all three Triple Crown Races, but just as the Longines Kentucky Oaks, this is the competition that gives us ‘fillies’ the most bragging rights. Can’t wait to see your elegant racing fashion on both Oaks and Derby day! Happy Racing!