Milliner to the Royals
Vivien Sherriff is no newbie to the Royal Ascot scene. Her brand exudes the essence of British Millinery and the Royal’s have worn her pieces to prove it. Her Royal Highness, The Duchess of Cambridge, wore a Vivien Sherriff piece to her first Royal Engagement after her wedding to Prince William. Vivien has also designed headwear for Pippa Middleton and Princess Eugene.
The Viven Sherriff brand has forged itself as one that is on the forefront of contemporary British Millinery. With a studio located in the picturesque British Countryside in Wiltshire, there is no doubt the gorgeous surroundings inspire this milliner’s designs on a daily basis.
In preparation for the Royal Ascot races, we caught up with Vivien to ask her a few questions:
Here’s a few of our favorites:
Royal Ascot Fashion
All images by Mathea Kelley Photography
The dress code set out below is designed to help racegoers dress appropriately for the occasion.
Ladies are kindly reminded that formal daywear is a requirement in the Royal Enclosure, defined as follows:
- Dresses and skirts should be of modest length defined as falling just above the knee or longer.
- Dresses and tops should have straps of one inch or greater.
- Jackets and pashminas may be worn, but the dresses and tops underneath should still comply with the Royal Enclosure dress code.
- Trouser suits are welcome. They should be full length and of matching material and colour.
- Hats should be worn; a headpiece which has a base of 4 inches (10cm) or more in diameter is acceptable as an alternative to a hat.
Ladies are kindly asked to note the following:
- Strapless, off the shoulder, halter neck and spaghetti straps are not permitted.
- Midriffs must be covered.
- Fascinators are no longer permitted; neither are headpieces which do not have a base covering a sufficient area of the head (4 inches / 10cm).
Gentlemen are kindly reminded that it is a requirement to wear black or grey morning dress, which must include:
- A waistcoat and tie (no cravats)
- A black or grey top hat
- A gentleman may remove his hat within a restaurant, a private box, a private club or that facility’s terrace, balcony or garden. Hats may also be removed within any enclosed external seating area within the Royal Enclosure Garden. The customisation of top hats (with, for example, coloured ribbons or bands) is not permitted in the Royal Enclosure.
- Black shoes
Girls (aged 10-16) should dress for a formal occasion. Smart summer dresses are suggested. Hats, headpieces and fascinators may be worn but are not compulsory.
Boys (aged 10-16) should dress in accordance with the gentlemen’s dress code, or may wear a dark-coloured lounge suit with a shirt and tie (no hat required).
Overseas visitors are welcome to wear the formal National Dress of their country or Service Dress.
Serving military personnel
Serving military personnel are welcome to wear Service Dress or equivalent.
Grandstand Admission racegoers have the choice to follow the dress code for the Grandstand or that of the Royal Enclosure.
Ladies within the main Grandstand Enclosure are encouraged to dress in a manner as befits a formal occasion.
Ladies are kindly asked to take particular note of the following:
- A hat, headpiece or fascinator should be worn at all times.
- Strapless or sheer strap dresses and tops are not permitted.
- Trousers must be full length and worn with a top that adheres to the guidelines above (i.e. strapless or sheer strap tops are not permitted).
- Jackets and pashminas may be worn but dresses and tops underneath should still comply with the Grandstand Admission dress code.
- Midriffs must be covered.
- Shorts are not permitted.
Gentlemen are required to wear a suit with a shirt and tie.
Girls (17 or under) should be dressed for a formal occasion. Smart summer dresses are suggested. Hats, headpieces and fascinators may be worn but are not compulsory.
Boys aged (13-17) should wear a suit or jacket with a shirt and a tie. Younger boys (12 or under) should be dressed smartly but are not required to wear a jacket or tie.
SILVER RING AND HEATH ENCLOSURE
Although no formal dress code applies in the Silver Ring Enclosure and Heath Enclosure, racegoers are encouraged to wear smart clothes.
Please note that bare chests are not permitted at any time.
In addition to the dress code advice, please note that fancy dress, novelty and branded or promotional clothing is not allowed within the racecourse during Royal Ascot. There may be instances where a degree of discretion is required in determining compliance with the Royal Ascot dress code. In such instances, reasonable judgement will be exercised.
Get inspired (and excited!) with Longines Ambassador Aishwarya Rai