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Magic Millions Fashions on the Field

Saturday January 10th, 2015

magic millions

From the Magic Millions Website:

Myer Fashions on the Field will once again give trackside fashionista’s the chance to showcase their unique summer racing style at the 2015 Jeep Magic Millions Raceday.

The 2015 event will again double as the Queensland State Final with the winner earning a 10 day trip of a lifetime to the 2015 Melbourne Cup Carnival to compete in the National Final on Crown Oaks Day – A Day of Indulgence.

The amazing prize pool doesn’t stop there, with more than $50,000 worth of prizes on offer for the 2015 Myer Fashions on the Field event, including Myer Gift Cards, Calleija Jewellery to the value of $20,000, first class weekend stays at The Surfers Paradise Marriott Resort & Spa, R.M.Williams Gift Cards and much more.

With the lure of these significant prizes and the chance to feature on the Seven Network’s national broadcast of the 2015 Jeep Magic Millions Raceday, entry quotas are expected to fill quickly.

So don your most fabulous outfit and come along to the JEEP Magic Millions Raceday for your chance to win the title of ‘Best Dressed’ in Myer Fashions on the Field.

2015 Fashions on the Field Sponsors

Magic Millions Photo Shoot

Here is just the First Place Ladies Prize:

Supplier Details Value
QLD State Final Return flights from your nearest capital city, 10 nights accommodation staying at Sofitel Melbourne On Collins during MCC, VIP ticketing including hospitality into Myer Fashions on the Field enclosure for AAMI Victoria Derby Day, Emirates Melbourne Cup Day and Crown Oaks Day, Tickets to VRC Oaks Club Luncheon, All transfers to and from any VRC events, The chance to be a part of the Emirates Melbourne Cup Parade Value $10,000
Myer Gift card $2,500
R.M.Williams Gift Voucher (pair of R.M.Williams boots) $440
Marriott Accommodation prize offering 2 nights’ accommodation in our Elandra Retreat Junior Suite and breakfast per day for 2 at Citrique Restaurant. The Junior Suite offers stunning views of the Pacific Ocean which you can enjoy from your own private balcony in addition to having access to the Elandra Retreat Club situated on the 27th level of the Resort $2,928
Moët Moët & Chandon Imperial Jero (3Litre) $400
Calleija White Diamond “Day and Night” Pendant. One side is all White Diamonds, the other side is all Black Diamonds, it’s beautiful! White Diamond Pave Set Huggie Earrings $17,800
Review Gift Card $1,000
Antler Antler Luggage Pack $700
Casio Baby G Ladies Watch $249
All Total Women’s First Place Prize Value $36,017

Spring Racing Carnival

Australia’s Most Fashionable Event

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Spring Carnival brings celebs and racing fans from all over the world to Melbourne Australia for the “Race that stops the Nation.”

Yes- the news outlets cover which celebs attend…but majority of the time, their fashion doesn’t touch the level of style brought by the everyday gals like you to the track. These nurses, insurance agents, or students have all taken up quite a passion in the world of racing fashion. They spend months picking out their outfits for the race weekend…and sometime’s it really pays off!

Thank you to Anna Byrne at the Herald Sun for interviewing five fashionable ladies and giving us an idea of what the Fashions on the Field Competitions are really all about. Here is one fashionista’s testimony but check out Anna’s FULL ARTICLE to see 4 more that really put racing fashion on the map.

Brooke Walter

BROOKE WALTER, 20

FOTF events entered: More than 50 over five years

Average amount spent on each outfit: $1500

Most ever spent on an outfit: $4000

Furthest distance travelled to compete: Dubai

Biggest prize: Two business class flights to Dubai Cup (won twice, in both 2008 and 2010)

Day job: Studying biomedical science

A LOT of luck was on Walter’s side when she won her first FOTF event at just 15.

“We were stuck in traffic just past the zoo,” Walter says. “We knew we would probably be too late to register for the event, so my dad, who is a runner, got out of the car and ran all the way to Flemington to register me in the event. Mum and
I arrived just as the final group was taking to the stage. A security man let me past to jump onto the back of the line and I won.”

FOTF continues to be a family affair, with Walter’s older sister also competing.

“Our whole family get involved. Mum takes my sister and I shopping and Dad gives us the money — but we don’t always tell him how much some things are,” she jokes.

For Walter, getting dressed up for the races is a creative outlet.

“My studies are quite intense so it’s nice to have this outlet and freedom and get dressed up and forget about reality every now and then.”

This weekend at Saratoga Racecourse in upstate New York, shines light on a famous family in horse racing. The Whitney’s have been involved in horses since before the 1920’s. The involvement, success, and philanthropic efforts have made them famous in horse racing throughout the United States. In 1928, Saratoga Racecourse named a race after William Whitney which over 100 years later will run this Saturday.maryloustyle   mlou 2 MaryLou married the grandson of William Whitney, Cornelius Vanderbuilt “C.V” Whitney in 1958. MaryLou was swept up in the world of horse racing and after her husbands death in 1992, MaryLou got even more involved than she ever was. In the 1980’s C.V. dispersed much of the Whitney thoroughbreds to make sure the MaryLou wouldn’t be burdened upon his death. However, after he passed, MaryLou spent a substantial fortune buying back the Whitney breeding stock including Dear Birdie, the dam (mother) of Birdstone, the 2004 Belmont Stakes and Travers Stakes winner. She is known not only for her success in horse racing but also her philanmlou 3thropic efforts with retired racehorses and cancer research and care. Her accomplishments, awards, and good deeds are both truly impressive and extensive! See more of them here. Part of the reason people look forward to this weekend’s raceday, The Whitney, is the fashion. Much of the fashion and style on this day we attribute to Ms. MaryLou herself. Never have you seen MaryLou disheveled. Her style is always impeccable, elegant, and classic. She wears hats to the races (as every woman should) with bold statement jewelry. Pearls are her go-to and she has created quite the staple in wearing them. Her style has a Jackie-O vibe paired with the elegant yet upbeat style of Saratoga Springs. Saratoga fashion and MaryLou go hand in hand. Last year she waved to the Saratoga crowd in a bright yellow dress and sheer white coat with eccentric buttons. She always arrives in a bright and fun color giving her such a welcoming vibe to all of her fans. mlou Never has she worn a huge gaudy hat. Her millinery is always just the right size. Take notes Ladies!!  IF there was ever a style icon for American Racing- MaryLou would be just that. In a world that seems to loose its luster, and an industry that leans more toward the handicapper in his ripped jeans and Hawaiian shirts, MaryLou still keeps it classy and shows the fans what horse racing used to be about. The horse, the glamour, the fashion, and the fun.

mlou 4MaryLou Whitney…cheers to you.

 

Just a few days away is the Arlington Million where Arlington Park, Valor Ladies, and of course, Fashion at the Races, has teamed up to find the #BestDressedLady on the day!curragh racecourse

We have 3 stylish judges including FATR’s Bri Mott, CEO of the Ladies Only Racing Syndicate, Valor Ladies, Megan Jones, and lastly winning jockey and race fashionista, Stephanie Slinger!

Here are their tips for ladies entering the contest on the day:

Stephanie Slinger: 

1. Pick an outfit that’ll represents your personality. Think timeless. Racing has a lot of tradition and fashion in racing tends to be the same. Have fun but think derby!! And of last but not least, be confident! If you wear something always wear it proudly. It makes such a difference!

Megan Jones:

I think being both confident and comfortable in your clothes is so important. Fashion is one of the most powerful forms of self expression, so if what you wear to the races reflects your personality and in some way channels the spirit of the event then you’re perfect!

Bri Mott: 

These fashion competitions can be nerve racking-trust me the Dubai World Cup Jaguar Fashion Stakes had my knees a knockin! So have fun with it! Smile the whole entire time. Your smile will make you more beautiful than an outfit ever could. Dress to your personality and what you are comfortable in. We can all spot someone in clothes they don’t feel good in.  Lastly, this is not a night club or the beach. Leave the skimpy dresses at home, and as always #bebetterthanthefloppy. No floppy hats!! xxx

The beginning of October is such a great time in racing all over the world! Northern Hemisphere heads into fall where we start to see the fabulous jackets and furs along with gorgeous fall millinery. Our friends in the Southern Hemisphere bring out their spring colors preparing for the all too fashionable Spring Carnival.

This weekend we head to France (Oh Mon Dieu!) for the Prix De L’Arc De Triomphe at Longchamp. Fashion can’t hit a higher paris-audrey-hepburn-balloonsnote than right outside of Paris. Of course we have to include a picture from Funny Face of our racing fashion idol Audrey Hepburn. Nothing says Paris like her style- maybe because her top clothing designer was french! (Please give a round of a applause for the amazing Givenchy).

You might assume that the millinery worn to the Prix De L’Arc De Triomphe will be small and quaint, but in past years racegoers have proven quite the opposite. Ladies adorn themselves with statement pieces and show off to the masses. This year, Longchamp has partnered up with our stylish friends at Longines, as well as Qatar Tourism and Citroën Automobile Company to find “Les Beaux Duos!” Longchamp will be looking for the Best Dressed Couple or the “Beautiful Two.”

From the Qatar Prix De L’Arc De Triomphe website:

Only 20 duos, selected from photos taken at the racecourse by a professional photographer, will be judged by our fashion ambassador. The three most elegant couples will win some great prizes. The prizes up for grabs are two Citroën cars (1st place), a week-long holiday to Qatar for two people (2nd place), and two Longines watches (3rd place). So dust off your glad rags, find a worthy partner and match your outfits in a bit to become the first ever “Beau Duo” of the 93rd Qatar Prix de l’Arc de Triomphe!prizes - beauxduos

The care with which you plan your outfit for the event each year is finally going to be rewarded. But beware, you will need to match your outfit to that of your partner, as our fashion ambassador will judge the elegance of the couple as a whole. So pick a partner – son, daughter, parent or other half – who is as stylish are you are!

program beaux duo

Our photographer Mathea Kelley will be on site snappy all the fabulous fashion and horses of courses!

If you are in attendance- tweet us a picture of your fab outfit!! Happy Racing!

 

No racing outfit is complete without some fabulous jewelry. When Bri Mott came across a fabulous company, Chloe and Isabel, that made stunning and affordable jewelry, she thought “how fitting for the races!” colorful jewels  “I think good jewelry is hard to find. Most of the time, it is the last thing I spend money on. I’d rather get hats, fabulous dresses, and of course shoes before I put my wallet out for jewelry. These pieces are stand out in quality and design. Even better, they come with a lifetime guarantee so if something breaks down the road, we will replace it for you!”

Chloe + Isabel jewelry is produced at the world’s best-known fashion jewelry manufacturers, who also produce jewelry found at stores such as Neiman Marcus, Barney’s and Bergdorf Goodman. By designing and sourcing our pieces directly through our NYC studio and removing layers of middlemen, we are able to offer our luxe and timeless pieces at significantly lower prices. All pieces are jewelshypoallergenic, nickle-free, and lead safe!

Everyone has a different style and Chloe and Isabel gives you so many options to show off your personality through your jewelry. We have beautiful retro pieces that can give you an Old Hollywood vibe to statement necklaces in our ‘Moroccan Summer’ collection with a boho vibe. We also have great ‘convertible’ pieces that give your more than one jewelry option in one piece! One of our favorites is the Convertible Pearl Necklace: 2 necklaces, and 1 bracelet in one piece! converabtle pearl necklace If you are on the FATR email list, you would have received an email from us giving you an exclusive invitation to our FATR Online boutique! We want you to take a look at the beautiful pieces and see if you find your next raceday accent. -We think you will! Right now there is a limited edition called Papillon Nocturne and it is flying off the shelf! The ring has already been sold out- so if you like don’t wait on this one! It’ll be gone before you know it!! web-fall14-papillon-linesheet   If you shop from Saturday August 9th, until Monday August 11th, you could win $25 toward your next purchase of blue$75 or more!!   Check out this fabulous jewelry here and tell us which one is your favorite!

Sofitel’s Girls Day Out Signals the Start of the Spring Racing Carnival

From the Flemington website:

It’s time to reacquaint yourself with hats, heels and horses at Sofitel Girls’ Day Out. Step out in style in your finest spring fashion whilst enjoying a great day of racing.  Gather your friends and experience Flemington’s world class dining facilities and, for the fashion lovers, a visit to Paris Lane is a must!

 

Date: Saturday 13 September 2014
Gates open: 11am
First Race: 12.30pm
Last Race: 5.15pm
Where: Flemington Racecourse

Gates open 90 minutes before the first race.

‘Paris Lane’ featuring the Flemington Retail Village

Paris Lane is a free retail and entertainment precinct featuring the Flemington Retail Village, live music and gourmet food and wine. The enclosed venue located above the horse stalls, boasts amazing views of the racetrack and Melbourne skyline. Paris Lane is the perfect venue for you and your friends to enjoy the fun, fashion and fillies that Flemington is renowned for.

For the fourth consecutive year, the general public can enjoy:

  • the Flemington Retail Village, displaying millinery and accessories available to purchase on the day
  • live music
  • pop-up nail bar
  • gourmet food and wine
  • Lavazza Coffee Lounge.

Retailers will have a selection of millinery, fashion and accessories available to purchase on the day.

Hats and High Tea – presented by Sofitel Melbourne On Collins

Celebrate the start of spring in style and treat yourself to a delicious buffet of sweet and savoury delights at Flemington’s Hats & High Tea on Sofitel Girls’ Day Out. Located in the Panorama Restaurant in the Hill Stand, this package includes:

  • racecourse admission
  • entry into Hats & High Tea presented by Sofitel Melbourne On Collins
  • racebook
  • savory buffet prepared by Peter Rowland Catering at Flemington
  • high tea sweet delights created and prepared by Sofitel Melbourne On Collins
  • cash bar for beverages
  • variety of tea blends and coffee
  • interactive millinery display
  • prizes and giveaways
  • parking in the VIP Car Park
  • covered seat in the Hill Stand to view the races
  • tote facilities and televisions within the room.

The standard dress requirement is racewear for ladies and jacket and tie for gentlemen.

Find more information here. 

 

We are less than two weeks out from the Breeders’ Cup Championships at Santa Anita Park just outside of Los Angeles, California. It may be fall in the United States but the weather in California on this weekend can frequently resemble a summer vacation rather than a cool fall weekend. However, you must be prepared for anything as the shade can bring out the goosebumps.

We have our three trends for Breeders’ Cup and can’t wait to see these on track:

Metallics have been seen on the runway and we are introducing them to the track. Whether you bring out the metals in your accessories or millinery or go full board by wearing a copper or silver toned dress0 this trend will have you shining at the ‘Park.’ Christine models a Victoria Secret silver metallic dress with BCBGMaxazria artistic wedges. A gorgeous sterling silver necklace from our jewelry partners at Chloe and Isabel shines just below the gorgeous Formé Millinery fascinator. The fabric is light enough for a hotter day but also covers her up in case it gets a bit cool.

Breeders Cup Fashion

Our second favorite trend for the race weekend is color blocking. Bringing out the sunny side of California, we can’t forget our bright happy colors. Neons are still a go for this years fashionable weekend paired with a bright but not so loud color. These bright colors will separate you from a sea of monochrome outfits and show your bright and happy personality which we know you have. Who wouldn’t want to grab a martini wearing this trend? We’ve styled Christine in a bright orange chiffon dress with zipper detail paired with a chic fascinator by Studio 910. As the colors are bright enough, you don’t have to go all outwith your accessories, with a great statement ring or bracelet doing the trick.

breeders cup fashion fascinator

Lastly- you can’t do Breeders’ Cup without including the #BCPurple. In our last outfit we included a little bit of purple in Christine’s fascinator (and her shoes that you couldn’t see!) but this one we are going all out! Purple from head to toe can absolutely be done if done right! Bri Mott is in a great purple dress (bought at a thrift shop for $7!) with purple platform pumps from Zu in Australia- but do you even care about the outfit. It is ALL ABOUT THE HAT! This great piece by Carol Kennelly (Ireland) is nothing short of fabulous. You will have to check out the piece in our store to see all the beautiful beaded detail-trust us you will want to!

breeders cup fashion bri mott

 

These are three fun fashion ideas to play with for the big weekend. You not only have one raceday to dress for- but two!! Saturday is definitely the bigger day of the two but there will be a fashion contest on both days so dress your best and strut your stuff!

Need more millinery inspiration for BC14? See our picks here! 

Happy Breeders’ Cup 2014!

 

The Biggest International Stage Fashionista’s have Ever Seen!

DubaiWC From the Dubai World Cup Website: Jaguar is proud to be associated once again with the Style Stakes competition at the 2014 Dubai World Cup. The Jaguar Style Stakes, a must for any self-respecting fashionista, is one of the region’s most hotly anticipated events for fashion trend setters, with the winner securing a 2014 Jaguar F-Type for a year. The judging panel brings expertise from Dubai’s Fashion and Media industry, Alanoud Badr (Fashion Designer, Consultant & Stylist), Jessica Kahawaty (Miss World Runner Up 2012), Joelle Mardinian (TV Presenter & Beauty Expert) and Nicola Gibson (Jaguar MENA Marketing Manager). The Jaguar Style Stakes judges will critique some of UAE’s most stylish men and women competing for a place in the below categories: • Best Dressed Lady       • Best Dressed Man       • Best Dressed Couple       • Best Hat       • Most Creative Hat       • Longines Most Elegant Lady This year the Best Hat and Most Creative Hat categories will be judged side by side at the same time, bringing to the stage an exciting line up of colourful millinery. The judges will once again be looking for original pieces displaying distant creativity and attention to detail in each head piece. Longines Most Elegant Lady will be exclusively handpicked from the impressive lineup within the Best Dressed Lady category, by our Longines judge. The winner will be presented with a  Longines Conquest Classic watch. The watch has a diameter of 29.5 mm, featuring 12  diamonds on a mother of pearl dial  and 30 diamonds embedded in the watch casing. The stakes will be higher than ever within this category.

Pre-Registration:Jaguar_Style_Stakes_,_Dubai_World_Cup_2012_-_Flickr_-_jaguarcarsmena_(1)

Entrants will get a chance to register online in advance, saving time on the day. Limited entries will be available for advance registration. On the day, registration will be available between 2:00pm and 3:50pm on Level 1 – Gate A, Gate C, Gate D and the Jaguar Style Stakes arena, with the competition starting at 4:35pm in the Jaguar Style Stakes Arena in Apron Views.

Please click on the link below to access the Pre-Registration Entry Form:

Jaguar Style Stakes Pre-Registration Form

 

Registration:

Registration forms will be available on Dubai World Cup day (March 29, 2014) from all Jaguar Style Stakes registration desks located on Level 1 – Concourses at Gates A, C, D and at the Jaguar Style Stakes Arena. All entrants must be 21 years of age or above to enter. The winners must be over 25 years of age and UAE residents to qualify for the Jaguar F-Type prize. Dubai World Cup 2011 in Dubai

Jaguar Style Stakes Schedule:

4:35pm Best Hat / Most Creative Hat
5:00pm Best Dressed Man
5:25pm Best Dressed Couple
6:05pm Longines Most Elegant Lady
6:05pm Best Dressed Lady

All participants must be present at the Jaguar Style Stakes Arena, 15 minutes prior to their registered category. Judges will be on the lookout for style, originality, attention to detail, as well as appropriateness of the outfit for the race day. Below are useful tips from internationally renowned stylist, Mandi Kingsbury on what the judges are looking for: • Hats/fascinators are essential for ladies       • Style and originality       • Grooming and deportment       • Coordination of ensemble       • Enjoy the invigorating colour palette of Spring: Coral, Lime Green, Summer Blues       • Elegant close toe heels or sandals       • Dramatic clutches are a must-have but should not be too heavy or Chanel inspired bags to          sling around your neck       • Statement necklaces with a simple dress, if you are brave enough to carry it

 

Below are useful tips indicating what the judges are looking for and what is considered inappropriate: • Bare heads (hat or fascinator is essential)       • Revealing attire (i.e. miniskirts/dresses, plunging necklines, bare midriff, or clothing made of         see-through materials, visible underwear)       • Evening gowns       • Arriving late       • Sunglasses on stage       • Jeans or trainers       • Clothing that resembles nightclub wear       • Under 21 years of age – all entrants must be at least 21 or older Jaguar_Style_Stakes_,_Dubai_World_Cup_2012_-_Flickr_-_jaguarcarsmena_(2)     Why wouldn’t you enter ladies and gents? This is a perfect opportunity to show off your fabulous outfit and have a fabulous time at a fabulous race day?? (Enough fabulouses??) 🙂   Stay tuned for more!!

What a fantastic day (and night) of racing! The 2014 Dubai World Cup brought the best of the best from all over the world. No we aren’t talking about the horses, we are talking fashion! Irish Millinery, Australian Designers, Kate Middleton inspired pieces and of course some of the best Jaguar Style Stakes Dubai World Cupfashions in the UAE. This was a fantastic day full of beautiful hats, fabulous dresses and stunning shoes and they were all showcased at the classy Jaguar Style Stakes.   All the way down the western side of the enormous Meydan Racecourse, the Jaguar Style Stakes set up a fantastic ‘fashion arena’ where stylish ladies and gents could rest their feet on the patent white leather couches and enjoy a cocktail while watching the races. Jaguars were showcased in each corner of area pointing to the main event: the fashion stage.IMG_7907 With a competition gearing toward the hat, best dressed male, best dressed couple, and the grande finale of the best dressed lady, people not only lined up to compete but also to enjoy from the sidelines. From outrageously big hats to small artistic pieces, ladies brought their most stylish millinery to the track for the chance to win spa packages and more. From ‘Most Creative Hat’ to ‘Best Hat’ each hat had a chance to take home the prizes. Large peacock pieces competed with couture modern art pieces. Most creative went to a floral inspired piece and Best Hat went to a fun (almost Dr. Suess inspired) headpiece. (See our Millinery Section for these photos)Jaguar Style Stakes Best Dressed Couple The Best Dressed Couples brought their A-Game as well. Included “fake proposals” and kisses and of course a few twirls to win the hearts of the judges. What won, however, is just the fashion itself. Incorporating the beautiful red color from the lady’s rose millinery in the gentleman’s pocket square and printed dress shirt, this couple screamed stylish couture in such a chic way! The Best Dressed Male provided the crowd with the most entertainment. Dances, winks, blowing kisses and more. Anything goes with these stylish (and ambitious) guys! The one who took the cake was in an Ascot inspired Top hat, three piece light grey and black suit with white button accents. Oh and white shoe laces on black dress shoes. Seriously! He not only worked the judges, he worked the crowd as well! Well done sir! The finale was the Jaguar Style Stakes’ Best Dressed Lady. Over 300 well dressed ladies walked the stage for their chance at the big prize of the lipstick red convertible Jaguar! Big smiles, fancy poses, and confidence in their walks, these ladies strut the stage with a stylish vengeance. The judges had a tough job of narrowing it down to only 20 ladies for the finale. These 20 ladies in an array of colors, dresses, shoes, and of course millinery. From these 20 ladies, Longines picked their Most Elegant Lady and Jaguar needed to pick the runner up as well as THE BEST DRESSED LADY! Longines chose a gorgeous young lady in a simple mint green A-line dress with black shoes and a black Kate Middleton type hat. IMG_7881Jaguar’s Best Dressed Lady Runner Up went to an Australian but UAE Resident dressed in a royal blue dress complimented by Kim Fletcher Millinery with pink accents. The Best Dressed Lady title was awarded to a printed dress in natural colors with a white color accent. Subtle nude shoes were offset  with a statement hat with a ton of different natural colored feathers on a light cream base. This young lady took home to Red Convertible Jaguar for a whole year! Jealous??   All the ladies were winners as we know how tough it is to get up on that stage. Fashion at the Races’ own Bri Mott entered the Best Dressed Lady Competition and according to her she Jaguar Style Stakes-Bri“shook like a leaf!” Wearing a dress from Asos.com, millinery from Boring Sidney Hats, and shoes from BCBGMaxazria.  Being in front of not only five powerful judges, media with camera’s snapping, but hundreds of people watching your every move?! Well its nerve racking! All ladies that walked up those stairs and showcased their stylish racewear are winners in our eyes! BRAVO GIRLS!   Even the ladies who didn’t enter the competition were top notch on this race day. Looking around at all of the racewear on the day is so inspiring to what women can do with just a little work and time. The different styles of each lady shows how fashion can showcase your personality in such a wonderful light. Even better, at the races you have one more facet you can use to showcase your personality. Whats that? Your millinery of course! And trust us….the DWC2014 brought out all different kinds of personalities through their millinery! Dubai World Cup Fashion All in all this was a fantastic day of racing and racing fashion. Not sure that any other race day can top this one! But maybe we spoke to soon?? Here we come Kentucky Derby! Melbourne Spring Carnival! Breeders Cup! Royal Ascot! There’s O so many!! 🙂 Let the racing fashion day dreaming begin ** To see all the fashion goodies check out our photo gallery! Millinery Dubai World Cup Fashion 2014

2014

Longines Kentucky Oaks Fashion Contest

We are so excited to be apart of the Longines movement to improve the elegance at the racetracks through out the Triple Crown. Their main weapon? The Longines Kentucky Oaks Fashion Contest of course! And what elegance there was! Gorgeous and fashionable ladies lined up to get their paddle to walk the Longines Pink Carpet and show the celebrity judges the outfit and confidence that they brought to the Kentucky Oaks Day.

Longines Kentucky Oaks Fashion Contest

All ages participated in the contest, from ten year olds to their elegant elders and they all looked fabulous! No proposals this year, can’t say we are heartbroken over that, but everyone kept it elegant and chic. The celebrity judges included Longines Ambassador Simon Baker who has also judged Fashions on the Field events in Sydney, Australia. Carson Kressley joined Simon along with Southern Living style editor Stephanie Granada. They had a tough job to pick from two hundred beautiful and well dressed ladies and decide not only on the Top Ten Most Elegant Women but then pick one to become the winner of the Longines Conquest Classic Timepiece!! Longines Kentucky Oaks Fashion Contest But only one can win, and win she did!!   Longines Kentucky Oaks Fashion Contest

2013 Longines Kentucky Oaks Fashion Contest

hbz-Kentucky-Derby-0513-Coco-Rocha-Jennifer-Judkins-Juan-Carlos-Capelli-Suzy-Buckley-Woodward-Stefanie-Graf-Joyann-King-lgn Just a few days away is the Longines Kentucky Oaks where the fillies compete against one another for one of the highest crowns in racing. It’s not just the equine fillies that will be in competition though, us two legged ladies will be putting on our fashionable boxing gloves (metaphorically speaking of course) to fight for what the most fashionable prize on the day: a Longines Timepiece. Since Longines Watch Co. has become involved in the festivities of the Triple Crown, the bar on fashion at the raceslongines ky oaks has been raised. Through their emphasis on tradition and elegance, it has become evident that ladies have put more effort into their outfits on each of these race days. Fashion is such an important aspect of the sport as it showcases what a social gathering the horse races can be as well as where the sport has grown from. In the United States, nothing showcases this more than our Kentucky Derby weekend. The Longines Kentucky Oaks Day focuses on celebrating the ladies at the races. The track is outfitting everywhere in the color pink including its patrons! Longines has taken this Pink Pride to a whole new level with their “Pink Carpet.” Located near Gate 10, the Pink Carpet comes alive around 1:30 pm on Oaks Day as fashionable ladies begin to line up to strut their stuff in front of celebrity judges. What are they strutting for? The chance to win the most elegant accessory a woman can wear, a Longines Watch from the Conquest Classic Collection.longines-kentucky-oaks-fashion-contest-20130503-160856-025 The Longines Kentucky Oaks Fashion Contest has become an event of its own on raceday. Mid afternoon, people from the stands begin to flock down to the main floor to get a glimpse of the well dressed women. Press and media line the carpets deciding who they think should win the prize as the shutters of their cameras are constant.  Each and every spectator, and even the ladies participating, will have their own opinion on who should win, but the only ones who truly have a say are the three sitting in the directors chairs at the end of the carpet.longines-kentucky-oaks-fashion-contest-20130503-164633-824 Last year Longines had a Top Model to represent as a judge of the contest. Coco Rocha was stunning in a coral skirted suit with a beautiful off-white hat. Sitting along with her was German Tennis Star Stefanie Graf in a gorgeous floral number and pink sinamay hat. Lastly, Longines brought along fashion expert from Harper’s Bazaar, Joyann King in a fun striped number with matching flopping hat. With these three as the power team of judges, you knew the competition would be fierce. Conquest Classic Longines WatchThis year being similar to last year, Longines will cap the contest at the first two hundred contestants; ladies will walk the pink carpet and show both the judges and the audience their beautiful raceday fashions. As tough as it is, the judges will have to narrow down to ten finalists from the overwhelming two hundred.  From the Top Ten finalists, the judges will choose the Longines Most Elegant Woman and will award her a beautiful timepiece from their Conquest Classic Collection with a value of $5,825. Free to enter this contest is a no brainer for all you Elegant Women out there! Longines will be on the look out at all three Triple Crown Races, but just as the Longines Kentucky Oaks, this is the competition that gives us ‘fillies’ the most bragging rights. Can’t wait to see your elegant racing fashion on both Oaks and Derby day! Happy Racing!

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