From the monthly archives: "March 2014"

The New Year has begun, and soon as those champagne fuelled toasts were over it was on us and now we are already two weeks into it, can you even believe that! Before we know it, the season will change and our wardrobe will take a whole new turn and we’ll be forced, I’m sure against our will (very tongue in cheek) to head out and find the best bargains to help us keep up with the newest trends.

So, with that in mind, we decided here in the office to take a look at some of the fabulous online shopping experiences that can be had, and why they can help you keep up with the ‘In’ crowd but not have to dodge the landlord because you don’t have this months’ rent cheque!



Rue La La is an invitation only online store where members can shop brand name sale boutiques, each open for a brief period of time. Membership is free but by invitation only. Whilst it’s not always completely cheap and within the most modest of budgets, if you’re looking for that something special like an accessory to really make an outfit pop or just an outfit itself at a massive saving (although it still could be half the months’ rent) there is some amazing deals to be had here!


modhsop cut

Whoever says vintage-inspired garb can’t be modernized hasn’t taken a peep at Modcloth. The e-shop specializes in supplying adorable wares inspired by the looks of yesteryear, and the prices are anything but mind-boggling. You can snag pieces like dresses with a ’60s silhouette to kitschy tops adorned with animal motifs. So, skip the H.G.Wells time machine: Modcloth is really how you can get back in time to find vintage-inspired shopping.



No matter if you’re on the hunt for casual daywear or formal frocks, Shopbop curates mod designs ranging from bohemian Free People to glam J.Mendel. And, like a fashion magazine, you’ll find trend-report-like boutiques on the site for pieces that have an editor-approved flair. With Shopbop loaded on your browser, your days of being closet clueless are over. And let’s face it, all of us no matter who we are sometimes just need to switch the mind off and have someone else do all the work!


Considered the ultimate online shopping destination, Net-a-Porter never fails to deliver. With a unique watch-as-they-buy feature that allows you to see items being shopped in real time and a wedding (Yes girls, a wedding section)section that offers anything and everything bridal, the website has also branched out to include beauty, recently adding model Miranda Kerr’s beauty line Kora Organics to its well-rounded beauty section.  This place is dangerous though, you can get lost for hours!


Asos is one of the UK’s largest online-only fashion and beauty stores. Primarily aimed at 18–34 year old men and women, ASOS sells both branded fashion goods and its own range of clothes. There is everything you could possibly want and then a little more in this treasure trove of a site. It does not matter whether you’re just looking for that street chic outfit or maybe you have the biggest ball of your life to attend, this site will not let you down and has some fabulous bargains.


So ladies, take it from our office experts, just because you cannot actually get down to the store for that all important purchase or one of those once in a lifetime sales, you don’t by anymeans have to miss out.

It’s all right at the click of your mouse, and the detriment of your credit card! All you have to do is wait for the doorbell to ring!



Saturday just gone saw the very first fashions on the field for 2014, and it also for the first time was the Qld final that awarded entry into the national final at the fabulous Melbourne spring carnival.

The event saw a fantastic turn out again as always and produced another very worthy winner, Stephanie Martin,  that we are sure will feel right at home when she ventures down to Victoria for the national final. Ms Martin won the event in a dress that she purchased on eBay for $60! Again proving that it’ not necessary to spend thousands of dollars on an outfit to be crowned the best dressed at the track. With gorgeous orange making the dress pop and a stunning Mediterranean Sea blue keeping it grounded, it was a perfect outfit for the summer months.


And let’s not forget the men’s division! As always this too is becoming a hotly contested event in its own right, with the boys these days paying far more attention to detail and wearing current trends that appear in the fashion world. Kallan Burns was this year’s victor and made away with a fantastic little bunch of prizes for making sure he looked snappy on the Gold Coasts biggest race day of the year.


Mr. Burns proudly won the Magic Millions male prize for his raspberry-colored Politix blazer, pork pie hat and whimsical bow tie. We love seeing the gentleman getting involved in the fashion side of things at the races; it’s made it all so much better. And gentlemen, just a quick tip, keep it up because we ladies love a man who can dress well and standout.

Overall it was a fantastic day that was enjoyed by all and clearly showed the fashion world that things are not going to be slowing down in 2014, in fact, it’s only going to get better!


Every year in January, the Gold Coast, Australia becomes the epicentre for all things equine for a fun packed 12 days of action and glamour.

fashion mm

The Jeep Magic Millions is the largest sales incentive race day in the world, where only graduates of the Magic Millions Sales are eligible to compete for the $4.7 million prize pool. The Magic Millions Sales and race day has established its reputation on the international racing scene, and has fast become a “must attend” event worldwide for buyers, punters and fashionistas!

It really is an amazing 12 days on the racing calendar where everything equine is melded with everything social and results in one of the best experiences you can have anywhere in the world. Even the Barrier draws for the main races are performed on the famous Surfers Paradise foreshore where one of the spectacles to greet the attendees is actual thoroughbred race horses sprinting along the beach!

horses beach crowd

Of course there is the amazing ‘Fashions on the Field’ competition that really does bring some high class fashion and beautiful women to the track. This year in 2014, the event will be hosted by international model, VJ, MTV presenter and recently appointed Myer Ambassador Kate Peck seen here.


And things got a little interesting this year ladies, because for the first time EVER Magic Millions is a Myer Fashions on the Field QLD State Final! The prize pool is now over $40,000 in total. The Myer Fashions on the Field Queensland state final winner for women’s racewear will enjoy a ten-day trip of a lifetime to attend the 2014 Melbourne Cup Carnival at Flemington worth more than $10,000 including a $3,000 Myer Shopping Spree.  Pre-registration for FOTF is open now until 5pm Wednesday 8th January here


Another amazing incentive that has been put in place at this carnival is the ‘Women in Racing’ bonus that is attached to the main $2 million Jeep Magic Millions 2YO Classic. Any horse that is fully owned or leased by a group of all females is eligible for a $500,000 bonus pool for the first 4 horses that fit the criteria in the race. Ladies, you don’t even have to run a place, just get your horse to the race and be the first eligible horse past the post and you win! *Not necessarily 1st – 4th past the post.

Bonus Distribution in finishing order:

1st       65%     ($325,000)

2nd      20%     ($100,000)

3rd       10%     ($50,000)

4th       5%       ($25,000)

The sheer fact of the matter is people that this really is one of the best racing carnivals in the world for getting excited at the track, getting dressed to the nines at the track and just enjoying a great festival that combines racing, cocktails and fashion…….why on earth would you not want to be a part of that!!

Stay tuned for our coverage of everything glamorous on the day!

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Newbury racecourse in the UK recently implemented a stricter dress code in their enclosure which has created quite a stir.

According to David Yates from ‘The Mirror,’ “A few racegoers who attended Newbury on Thursday have got in touch with the Daily Mirror – and they are not happy at the way they were treated upon their arrival at the track.”

We all remember the ‘Fashion Police’ at Royal Ascot this year implementing the stricter rules in the Royal Enclosure….some would say too much??

Before we give our full (and heated) opinion…we want to hear what you think about dress codes. PLEASE visit our Facebook Page (  and comment on the post pinned to the top. We WANT to hear what you think!

See David Yates’ full article here:


BC Purple

You can’t go wrong with bringing more purple to these two days. Any shade of purple would be perfect. Lilacs, plums, violets or whatever you can find will have you standing out on either Friday or Saturday. Feel free to mix it up with another color or be bold and stay purple from your millinery piece to your shoes! Accent with accessories of course!!

BC purple

Modern Prints

This is a fun trend to go with no matter what the occasion. Mixing up abstracts with colors can create a bold fun look that will have heads turning everywhere you walk. Pair a print skirt with a solid top, or go big and mix two prints together! These types of prints can give you free reign in your millinery choice. You can pair your outfit with something totally different than what you would normally wear and it will all flow together! This type of outfit shows you as the fashionista you truly are! Shows you can take a risk…and still look fabulous!

BC prints



Black and white may be the staple for the Belmont Stakes but there is no reason that a little New York can’t be brought to the West Coast. Play with separates or prints to get the monochrome trend. A black A-line skirt with a pretty white blouse paired with bold accessories is so classy. Want to try something different? Try a monochrome jumpsuit! Pair with a bold red lip and small clutch and you look like you are ready for the Purple Carpet!

BC monochrome

Regardless of your trends choice, make sure you have fun with your outfit and have fun at the races!!! Happy Racing!


David Jones race wear parade

Santa Anita Opening Day is one of the anticipated days in racing! This is one of the best tracks to see and be seen. Dress your best and go out with friends for a great day of racing, cocktails and just some stylish fun. The weather in Arcadia, CA is going to be gorgeous. Highs in the 80’s with the beautiful sun shining.

Even though we are heading into fall, California plays by its own rules. With the temperature still pushing 90 degrees we are free to wear our summery best. What should you wear to this years opening day?? Color, color and more color!Around+Melbourne+Cup+Day+6A-igVQPaY7l

With no knowledge of when the temperatures will actually turn colder, you may as well use the heat while you can! Leave the darker colors at home for this day. Bold and bright are your winners. Lipstick Red, Royal Blue, Emerald Greens and Canary yellow are perfect color choices.

Make sure your millinery is an accent to the bright colors in your outfit whether it be through a contrasting bright color or a corresponding print. Be a bit daring and try a bright lip color that ties in with the rest of your outfit. Keep the rest of your makeup light and more on the natural side. Make sure you bring the lipstick in your clutch for touch ups!

Have fun with your outfit for this day! It’s not going to be summer for too much longer and this great day allows you to keep your summer clothes out and show them off! (Also a great time to shop for new summer clothes with all the sales going on heading into fall!! *wink)

See the outfit below for inspiration!

Bright Colors for Santa Anita


Oasis red sleeved dress, $96 / Diane Von Furstenberg cocktail dress / Roland Mouret chartreuse dress / Gianvito Rossi mustard yellow pumps / Nine West platform heel pumps / ALDO red heel sandals / Ann Taylor clutch / French Connection clutch, $40 / Evening handbag


In what is just another shining example of how innovative and forward thinking the Australian racing industry has become, as well as its awareness of how important a role fashion is playing in the strength of their entire industry, the VRC has again announced the MYER ‘Peoples Choice’ award for the Fashions on the Field event in 2013.

Ladies from all over the country, and indeed the world, are encouraged to take a portrait style snap of themselves in their best raceday ensembles and enter via the Facebook page provided by the Flemington racecourse. Last years competition was such a success, its sure to get even bigger for 2o13.


Simply enter the 2013 Myer Fashion on the Field Women’s Racewear People’s Choice, for your chance to win a ten day trip of a lifetime to the 2013 Melbourne Cup Carnival, with automatic entry to and compete for the coveted Myer Fashion on the Field National title on Crown Oaks Day –The Ultimate Style Day.

There are three crucial stages to the competition:

Stage 1: Submit your entry via Facebook from Monday 2 September until Monday 30 September 2013.

Stage 2: The top 20 finalists will be selected by an expert panel of judges and announced on Wednesday 2 October.

Stage 3: Public voting to determine the winner will take place from Wednesday 2 October until 5pm, Monday 21 October.

Every week one lucky contestant will be chosen as Myer’s Pick of the Week and will win a $500 Myer Gift Card. The winner’s entry will be posted on Myer’s Facebook page.

The 2013 Myer Fashions on the Field Women’s Racewear People’s Choice winner will be officially announced on Monday 21 October once the public votes have been tallied.

All applicants must be available to travel to Melbourne between Tuesday 29 October and Friday 8 November 2013.

And make sure you pay attention to their criteria to give yourself every chance possible to win the fantastic a ten day trip of a lifetime to the 2013 Melbourne Cup Carnival, with automatic entry to and compete for the coveted Myer Fashion on the Field National title on Crown Oaks Day –The Ultimate Style Day.


Contestant Criteria

  • One entry per person permitted
  • Contestants must be at least 18 years of age
  • Must be available between 29 October and 8 November 2013
  • Women’s Racewear must be worn, including headwear
  • Photos submitted with the contestants’ entry must not be altered or digitally enhanced in any way
  • Image must be portrait and display full outfit including shoes and headwear
  • Contestants and/or their outfits are not permitted to promote commercially a brand, store or designer
  • Contestants must not receive any compensation from a third party for entering this competition
  • All prizes awarded to the contestant must remain the property of the contestant
  • Contestants are not permitted to alter or add to their outfit in any way from the time they enter the online competition until the end of the National Competition

Judging criteria

A panel of judges based their votes on the following Women’s Racewear criteria:

  1. Style and originality
  2. Appropriateness of the outfit for the Melbourne Cup Carnival and the individual
  3. Attention to detail with accessories
  4. Understanding and interpretation of the current fashion trends
  5. Grooming and deportment. Suitability of the outfit for the raceday


This is just another fantastic competition that is attached to the illustrious spring racing carnival that is such a platform for the wonderful fashion and lifestyle that exists within Australia and their thriving racing industry.

Horse Racing Fashion

Spring has come in Melbourne Australia, and with it comes arguably the most exciting racing carnival that the world has to offer! Yes, England has a weeklong festival at Ascot that attracts a little attention (tongue firmly in cheek), and yes we know that the United States has the Kentucky Derby, Preakness Stakes and Belmont Stakes over a 6 week period that decides the Triple Crown, but try as hard as they may nothing gets close to the actual 2 and a half month long bonanza that the Australians call the Spring Racing Carnival.peplum horse racing fashion

Apart from the fact that it is the time of the year when the best horses race for the biggest prize money week in and week out, with a culmination in early November of a solid week of racing that is the Melbourne Cup carnival. It is a 2 month extravaganza of social and fashion circles colliding with special events every week dedicated to the racing and its attendees.


The Myer Fashions on the Field competition will already have been collecting winners from around Australia over the last few months before it chooses the final National competition finalist from its Melbourne Cup week events. Close on 3000+ ladies and gents will grace the catwalk during cup week at famous Flemington to try and win the $400,000 (Yes, you read correctly) prize pool on offer.

So, with all of that in mind, let’s take a look at some of the definite trends we expect to see this spring in Melbourne at the track….

  • This years revival of the Great Gatsby has been responsible for a romantic influence to the fashion world and in our opinion it is the perfect look      and feel for some fun and flirty trackside action.Great-Gatsby-Fashions-Costumes
  • Floral prints and bright block colors (ultra violet blue, orange, and of course yellow) are in full bloom as are other detailed prints      (animal, abstract photographic, futuristic graphics and bird prints).
  • Pretty pastel colors in soft fabrics will be a huge hit this year,      with attention being paid to intricate details and fun feathers etc.
  • Black and white which is always perfect for Derby Day (monochrome,      geometric stripes and blocks) is hot, so mix it up with various patterns,      stripes or polka dots anyway you like and make a statement that will be      heard out loud!
  • Kosmos (digital print and pastel colors) and pure white or cream from head to toe will be popular.

Remember though, an outfit no matter how glorious it is, must be worn with confidence and grace! So when making that final decision on how you’re going to step out in style, make sure it’s something you are comfortable in and you’ll be on a winner every time!

Take note of a few tips below….


  • Wear something that suits your personality and decide if you want to be quirky, fun or classic.
  • Whatever you do, test out your shoes before raceday. It’s always a long day and nothing ruins a good mood faster than painful shoes!
  • Remember to dress for the occasion and possible changes in the weather;      Melbourne can be unpredictable at the best of times.
  • Be tasteful and avoid a short dress. Remember, it’s a racetrack and      not a night club, so try and not go higher than two inches above      your knees.

David Jones race wear parade









HatContest1 This Saturday not only brings fantastic racing at Arlington Park but it brings 2 chances to win big on the fashion front. As you should already know we’ve got the second weekend in August for the BC STYLE SNAP  contest but in addition to tweeting your picture out to win prizes…since you will already be dressed up, make sure to enter the Arlington Hat Contest! Arlington Hat Contest 3

I’m so honored to be apart of this contest as a judge (Thank you Arlington!) and being so…I’m expecting big things!!! Yes its a HAT CONTEST…but I’ll be looking at the whole outfit. No wearing a T-shirt and jeans with a gorgeous piece of millinery…I want to see the whole outfit tied together, shoes, dress, hat, and accessories. Mix and match and get your fashion on! The focus will be on the hat so make sure you pick your millinery masterpiece carefully. If you find yourself without a cap the day before the races…contact us as we will have a small inventory with us and can deliver to your door! No promises that it will win the prize though…but doesn’t hurt to try! Check out our ‘Get Ready for Arlington’ Video.


To enter:Arlington Hat Contest 2 After race 3 head down to the paddock (around 1:50pm) and you will be lined up on the stairs for the judges to check you out! Make sure to smile and make eye contact! Confidence is key ladies! Prizes: A Prize pack from Arlington! Includes tickets, shirts, and more! The competition will be broadcast throughout Arlington Park and also on the simulcast channel (you will be on TV!) Make sure to wear your winning (hopefully) hat and bring your friends with you! Can’t wait to see everyone dressed up and looking fab in the paddock!  See Bri’s Top 10 Hat picks.

Oh, Stylish Saratoga


Heading to ‘The Spa’ for the 2013 Races? Get ready for fantastic scenery, fun bands, great ‘carnival’ food, and of course some of the best summer racing there is. Even if you have been to Saratoga hundreds of times, each time seems just as exciting as the first. White painted wood with some chips peeling off, surrounded by greenery in the grass, plants, and old tree’s all throughout trackside. Carousal style buildings paired with white tents showcasing hats, paintings, and ‘Spa’ souvenirs. There is no track that compliments the style that 150 years has made Saratoga so popular. This track caters to all. The families that set up a 7:00am to get the perfect picnic spot that has a view of a TV and close vicinity to the playground. The owners that come to have a champagne, enjoy their box view and see their horse saddled up in the walking ring. Finally, the fashionista that looks for a place to show off their well thought out outfit and enjoy a fantastic sport with fantastic friends.   But enough bragging about this unique track and on to the style portion of the article. Saratoga style is all about pairing a vintage look with a fun and carefree aspect. bold prints


Still playing off the summer trends at the moment, polka dots , stripes, and fun feminine prints are popular choices for this racetrack. A-line dresses in a light and flowing fabric paired with medium brimmed hats or smaller fascinators. Color pops at this track so it’s great to showcase that in your outfit whether is a great lipstick-red dress or a colorful print. Don’t forget your millinery for this racetrack. Hats and fascinators definitely have you looking ahead of the crowd here and with all the cameras around this picturesque track you 924898-david-jones-spring-race-wearmay find yourself in local papers and TV! Also don’t be caught buying your millinery on the day because you will pay higher prices at the track than if you would plan ahead (all millinery prices are escalated at the tracks). Costume jewelry such as statement necklaces and cocktail rings are a great addition to your Saratoga Style. Lace or satin gloves bring out the vintage in your outfit as well as ups the ante. Pick a bag with a shoulder strap as you’ll need a hand for your winning tickets and for your cocktail. If you’re in the picnic area, choose wedges over the proper heel but if you have grandstand seats or are just hanging out in the Carousal area, feel free to go the regular heel route. Make sure to pick a pair with ample padding on your sole and as always one that you’ve already broken in. Saratoga is all about enjoying the races in the now but at the same time reliving them from years ago. Enjoy the 150th Anniversary of this picturesque and classic track with your friends, and family, and as always…make sure you’re looking good! Be sure to tweet us a picture to enter yourself in the BC STYLE SNAP contest on the #WAYI days. See full details here: Besides, why should the horses get all the attention?? 😉

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